Advantages of Lean Marketing Techniques and Strategies Lean manufacturing techniques have been practiced by many large manufacturing companies over the past several years. The introduction of learn marketing techniques came as a result of the success of its use by a large manufacturing company in solving some of their problems related to space and inventory. Companies who use lean marketing techniques and strategies are mainly concerned with stopping or minimizing wastages in the company. What are the things that make up wastage according to lean manufacturers? Waste is defined by lean manufacturers as anything that does not add value to the products or services being offered to the customers. A boost in manufacturing in terms of productivity and efficiency have been observed in companies who practiced lean manufacturing despite the many controversies still surrounding it. All the techniques used in lean manufacturing affect the manufacturing process in a positive way by increasing the efficiency of the production system without disrupting the whole process. What is the advantage to manufacturers if they use the lean manufacturing techniques? One benefit of lean manufacturing is that wastage and spillages have been reduced which resulted in a reduction in overall costs. What is good about lean manufacturing is that what you gain as profit from cost savings is shared by the companies which are members of the food supply chain .
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With lean marketing techniques the time spent in producing a single product is greatly reduced. If producing one unit of good improves its time of production, it also results in an increase in overall productivity. .There production of goods is increased because of the decrease in the time one item is produced.
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When wastage are kept in check, errors in the overall manufacturing processes are also reduced considerably. Although managing the wastage is just a way of looking at the benefits of lean marketing, another way of looking it is by at the way resources are being used to their best possible use. Lean manufacturing techniques and strategies have not yet been fully welcomed by all manufacturing companies and has met stiff resistance like what manufacturing techniques in other countries have experienced. A lot of those opposing or resisting lean manufacturing techniques and strategies point out that their only concern is on eliminating wastages and this focus is quite out of proportion. With lean marketing techniques and strategies focusing mainly on eliminating wastage can kill the initiative to make product innovations which can greatly benefit the consuming public. With many companies are already adapting lean marketing techniques and strategies, they must see to it that caution is exercised so that product innovation and experimentation is not neglected and that they come can up with more to offer to their customers.
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